Product Marketing Manager


Berkeley, California, United States


Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy, content, and plans across digital and offline channels, including messaging, budget, campaigns, lead generation, and automation. The Product Marketing Manager drives consistent development of multimedia sales materials, blog posts, and website and social content, and coordinates creative resources. This is a highly engaged role that actively tracks market trends and the competition, working closely with the Sales and Product teams.

Primary Responsibilities Qualifications
  • Lead brand refresh to elevate company and reflect market leadership, including research, competitive and trend analysis, brand positioning strategy, messaging, and go-to-market plan
  • Lead website redesign to modernize visitor engagement and journey, and align creative design, SEO, and content with new branding, working closely with the web development team
  • Conceive and execute multi-channel marketing strategies, campaigns and programs
  • Drive content marketing, including the strategy, authoring, and production of compelling digital and marketing deliverables, website content, and videos aligned with new brand strategy
  • Assess, manage, and maintain partner relationships in alignment with marketing strategies
  • Communicate marketing plans and manage successful execution, working with cross functional teams
  • Measure the results of campaigns compared to project spend and adjust strategies as needed
  • Develop and drive lead generation efforts to build the sales funnel
  • Work within the existing marketing framework and continually offer and implement improvements
  • Develop requirements for enhanced Marketing and Sales Information Systems
  • Drive the development of Sales presentations, Sales tools, and enhance Sales group training
  • Measure, analyze, and report on Marketing department performance
  • Understand competitors' product and pricing strategies
  • Contribute to the development of Marketing staff
  • Undergraduate Degree in Communications, Marketing, Business, or Engineering; MBA preferred
  • Strong conceptual and analytical thinking, and content marketing, authoring, and editorial skills
  • Minimum of five years of Product Marketing experience
  • Enterprise Software industry experience with a passion for visual technologies
  • Management experience
  • Experience in the data visualization space, preferred
  • Experience with website and Blog authoring tools
  • Strong planning and project management skills, with proven ability to oversee projects from origin to execution
  • Strong attention to detail with good organizational skills
  • Excellent oral and written communication skills and a confident and dynamic personality
  • Self-starter, with a hands-on approach towards work
  • Brings energy, enthusiasm, and a positive attitude to the job


Tom Sawyer Software offers competitive compensation, incentive stock options, and a comprehensive benefits program.

Tom Sawyer Software is an equal opportunity employer.

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