Content Marketing Specialist

Seeking a content strategist and author with strong high-tech writing experience and superb project management skills. Work from home in the United States or Greece.

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Position Description

Tom Sawyer Software is hiring for the position of Senior Content Marketing Specialist. The Senior Content Marketing Specialist is a technically savvy member of the Marketing Department who will create and execute a multi-channel content strategy to drive brand awareness and generate leads. Our ideal candidate is excited to learn about our technology, use cases, and ecosystem, and become the go-to, trusted resource for inspiration and information for prospects, customers, partners, and the fast-growing graph and data visualization community. We are looking for candidates who possess the ability to think both creatively and analytically. The ideal candidate will have experience at a high-tech, B2B software company in a content authoring position in marketing or technical writing, and have a flare for authoring persuasive and accurate marketing copy. 

Interested? Show us your stuff! In addition to your resume, please send writing samples or a link to your portfolio or blog.

Tom Sawyer Software is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. 

Primary Responsibilities


  • Research, develop, write, and edit high-impact content to be distributed across a variety of digital and traditional channels and target audiences, such as case studies, datasheets, e-mail campaigns, presentations, web pages, social media posts, and blog posts.

  • Collaborate with key stakeholders, subject matter experts, customers, and partners to interview, organize, and present their thoughts in a compelling story.

  • Own the website and blog, manage its editorial calendar, and work with internal team members and outside consultants to optimize it for conversions.

  • Collaborate with SEO consultant to incorporate keyword research into blog, web, and social media posts that drive traffic to the website.

  • Develop and maintain strategic content marketing strategies for all media outlets.

  • Project manage a team of content authors, web developers, graphic designer, and consultants to set and adhere to project schedules.

  • Collaborate with Marketing and Sales to ensure a steady flow of content creation that supports marketing strategies for both current and future audiences.

  • Track content performance across multiple channels and report findings to Marketing management.

  • Continually test content formats and distribution channels to determine the optimal approach to reaching Company’s target markets.

  • Stay informed of current trending topics, new developments in marketing, and industry best practices.

  • Ensure that all content meets Company’s standards to achieve business targets. 

Qualifications


  • Bachelor’s Degree in Marketing, Communications, Journalism, English or related field.

  • Minimum of five years of professional Marketing, Technical Writing, or related experience.

  • Working knowledge of search engine optimization practices.

  • Experience writing across all digital marketing channels.

  • Proficient with Google and Social media analytics for reporting and analysis.

  • Proficiency in MS Office and HubSpot or other Content Management Software.

  • Enterprise B2B Software industry experience required.

  • Experience in the graph and data visualization space is a plus.

  • Strong content authoring and editorial skills.

  • Understanding of web publishing requirements.

  • Strong project management skills, with proven ability to oversee projects from origin to execution.

  • Proven ability to collaborate and consult with others.

  • Creativity and the ability to develop original content.

  • Strong attention to detail with good organizational skills.

  • Excellent oral and written communication skills.

  • Brings energy, enthusiasm, and a positive attitude to the job.

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