Employment

Director of Product Marketing

Location

Oakland, California, United States

Description

Tom Sawyer Software is seeking a qualified candidate for the position of the Director of Product Marketing.

Reporting to the Chief Executive Officer, the Director of Product Marketing will be responsible for Tom Sawyer’s product marketing activities for both corporate sales and OEM software licensing activities. This person will drive pricing and positioning strategy, contribute to product development and distribution strategy, and ensure that necessary materials are available for effective sales force and partner enablement. This person will also provide day-to-day management of our Marketing Communications team.

Primary Responsibilities: Qualifications: Develop and maintain overall positioning of Tom Sawyer products in chosen target vertical markets, develop and refine the communicated value proposition, and ensure strong competitive positioning Ensure that product roadmaps adequately address customer requirements and support the product positioning strategy Collect and analyze competitive data and produce an actionable strategy to position Tom Sawyer products against such competition through communications activities, sales, channel education, and product roadmap development Develop, implement, and refine pricing strategies to ensure success in target markets Proactively visit prospects and customers Provide input into Tom Sawyer’s channel strategy and ensure that sales and channel enablement materials are available to support this strategy Manage a team of Marketing Communications staff responsible for web content, public relations, and lead generation activities, and ensure that these activities are planned, timely and effective in support of product and sales strategy Bachelor’s Degree or Master’s Degree in Business, Marketing, or a technical discipline with subsequent MBA Minimum of ten years of experience in business-to-business product marketing with demonstrable success in positioning software solutions in vertical markets Experience in positioning component and platform software across a broad range of target vertical markets Deep understanding of the software industry Deep understanding of the financial, social sciences, federal, security, telecom, or other vertical markets Comfort with an entrepreneurial culture of a fast growing organization in an ever-changing industry Creativity in articulating our value to users and differentiating Tom Sawyer Software from competitors A self-starter with strong attention to detail and good organizational skills Clear and confident oral and written communication skills Brings energy, enthusiasm, and a positive attitude Ability to work effectively, knowledgeably, and collaboratively with a wide range of internal company functions

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